Magazine Terminology Glossary
Bodytext Font – Bodytext is the large areas of font found inside a magazine and the font it is written in and how it is appropriate to the magazine and article
Colours – The colours used and how they work with the target audience, magazine and article
Coverline -
Drop Cap – when a letter is written in a large font to begin the article
Font – the style/type of writing
Formal/Informal – the type of language used (usually based on who the target audience is.
Headline Font – Main headlines on a magazine and how the fornt accociates with the article
Language – The language used e.g. Formal, slang etc
Puff – A shape in which is filled with text to promote something or enhance/stress the point
San serif – Uncurled writing like this.
Serif – Curly styled writing like this
Style - The style of the whole magazine; the layout, font, text, photos
Tagline- The slogan or catch - prash, often helps you remember the brands name.
Target Audience – who the magazine/media is aimed at, e.g female? Male? Teen? OAP?
Typography- The way the text/typing is arranged and printed.
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