IPC Media are a media brand in which produces over 85 iconic media brands with in the UK, with our print brands alone reaching almost two thirds of UK women and 44% of UK men - almost 27 million UK adults - while our online brands collectively reach 20 million users every month.This is my in depth research about the british publishing company IPC Media:
I researched about the history of the magazine, associations amongst the media company, what sort of genres of music/types of magazines might they be likely to publish, their current portfolio of titles and the structure of the company and current news about them.
I found out that IPC is a diverse printings and digital portfolio making company in which offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
I found out that IPC is a diverse printings and digital portfolio making company in which offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Magazine history:
IPC media company was founded in 1963 and is owned by Time Inc. (in which is a conglomerate toTime Warner technically making IPC an american owned company) however the company originates and remains in London,UK. This means with
IPC Media publishes a variety of magazines to appeal to the 3 different target audiences they aim at:
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
The mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
And finally their upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials they also publish home interest brands including Ideal Home, Livingetc and houseandhome.
Other than childrens/young teen magazines these audiences are the most popular/ mass audiences in the magazine publishing industries. This shows that IPC media try to appeal to the mass audience to get as many readers and sales as possible. Fitting in with the 'something for everyone' criteria.
IPC Media publishes a variety of magazines to appeal to the 3 different target audiences they aim at:
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
The mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
And finally their upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials they also publish home interest brands including Ideal Home, Livingetc and houseandhome.
Other than childrens/young teen magazines these audiences are the most popular/ mass audiences in the magazine publishing industries. This shows that IPC media try to appeal to the mass audience to get as many readers and sales as possible. Fitting in with the 'something for everyone' criteria.
No comments:
Post a Comment